The Healthy Family Project Fall Publix Produce for Kids cause marketing campaign wrapped Nov. 5, with Village Farms Greenhouse Grown participating as one of 13 produce sponsors.
This season’s program helped provide about 875,000 meals to 35 Feeding America partner food banks across the Publix market area. Since its launch in 2002, the biannual effort has generated more than $4.2 million for causes benefiting families and children and delivered more than 18 million meals to Feeding America food banks.
With 1,419 Publix stores participating across multiple regions, the retailer again played a central role in extending the reach of Produce for Kids. In-store displays highlighted participating produce partners and offered meal ideas that paired with fresh fruits and vegetables.
For Village Farms Greenhouse Grown, the program represents an ongoing collaboration that encourages shoppers to choose fresh produce while aiding those facing food insecurity.
“Produce for Kids continues to prove what’s possible when a retailer like Publix uses its scale to rally growers and shoppers around a common cause,” said Helen L. Aquino, director of brand marketing and communication for Village Farms Greenhouse Grown.
“Publix’s reach makes this program visible, easy to engage with and genuinely powerful. We’re honored to help fuel the meal donations this campaign delivers year after year while inspiring families to put more fresh produce at the center of everyday meals.”
Healthy Family Project, the national nonprofit behind Produce for Kids, noted the strength of this year’s Publix program, which blended charitable impact with practical nutrition education for families.
“The Publix Produce for Kids campaign shows how lasting change happens: consistent partners, community-minded shoppers and a shared belief that healthy food should be part of every family’s life,” said Tray Shaw, partnership manager for Healthy Family Project.”
Campaign components included digital and social content from Healthy Family Project registered dietitians, seasonal recipes and healthy-eating tips shared across multiple channels.
Donations from produce partners and Publix shoppers support Feeding America food banks throughout the retailer’s footprint, including Second Harvest Food Bank of East Tennessee, Second Harvest Food Bank of NE Tennessee, Second Harvest Food Bank of SE North Carolina, Treasure Coast Food Bank and Virginia Peninsula Food Bank.
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