Bella’s Market drew more than 1,000 attendees Nov. 17 to its grand opening and ribbon-cutting ceremony at 875 N. Main St. in Vineyard, Utah, making it the first grocery store in the 700-acre mixed-use master-planned community on the eastern shore of Utah Lake.
Community members flooded the store to experience their new local grocery destination while vendors such as Kodiak Cakes, Café Ibis, Certified Angus Beef and Tuff Pops joined community partners like Huntsman Cancer Institute and Utah City to line the storefront with tents and samples. Children received balloons from Bella’s Market, and early arrivals, some of whom had been waiting since 6 a.m., were treated to freshly made pink-iced sugar cookies as they stepped inside the store for the first time.
Bella’s Market serves as a community anchor designed to provide a thoughtfully-curated grocery experience. The 40,000-square-foot store blends the ambiance of a boutique specialty market with the convenience of a full-service grocer. The new store is locally-owned and -operated by Lee’s Marketplace in partnership with Utah City.
“This is just the beginning,” said Abel Porter, partner at Bella’s Market. “Bella’s Market sets the tone for what Utah City will become, a vibrant, connected community with amenities that make life better today and for generations to come.”
Store design and features
Designed by grocery architects RDC and their interior designer arm, DyeLot, Bella’s Market offers an elevated shopping experience featuring:
- An expansive produce department with seasonal, local fruits and vegetables, organic selections and fresh-squeezed juices;
- A scratch bakery serving warm doughnuts daily;
- An authentic tortilla press producing fresh tortillas throughout the day;
- Deli favorites prepared in-house from family recipes;
- An old-style butcher block with premium cuts from Snake River Farms and Certified Angus Beef;
- Floral arrangements by local boutique florist The Floral Bar Co.;
- A full-service neighborhood pharmacy; and
- A large assortment of Utah-based, locally-made products.
“Bella’s Market is more than a grocery store; it’s a gathering place for Utah City,” said Jonathan Badger, CEO of Lee’s Marketplace and co-owner of Bella’s Market.
“Our goal is to create a space where neighbors connect and enjoy the best of what Utah has to offer. By partnering with local producers and artisans, we’re not just filling shelves, we’re building community.”
Lee’s Marketplace operates as part of Associated Food Stores, a retailer-owned cooperative serving independent grocers throughout the Intermountain West.
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