Dave’s Killer Bread, the organic bread brand for Flowers Foods, is launching its Supreme Sourdough loaf, available in West Coast markets to meet consumer demand for organic sourdough.
The organic loaf is made with an authentic starter and a special double-fermentation process. It is rolled in the brand’s signature Good Seed topping and sliced thick. Similar to other Dave’s Killer Bread products, Supreme Sourdough is certified USDA organic and non-GMO Project Verified.
“Sourdough bread is one of the most popular homemade bread varieties, but not everyone has time for that,” said Cristina Watson, senior director brand management at Dave’s Killer Bread.
“Dave’s new organic Supreme Sourdough lets you save time on baking bread and focus on breaking bread with your friends gathered around the table.”
Supreme Sourdough is available at participating retailers in four West Coast states: Arizona, California, Oregon and Washington. Prices may vary by location.
The new product arrives as the brand marks its 20th anniversary. To mark the milestone, Dave’s Killer Bread recently reintroduced its legacy Oats & Blues loaf. Oats & Blues is also available in the thin-sliced line, which features the same taste and texture in a smaller slice.
DKB pioneered the organic seeded bread category and offers more than 30 varieties of whole grain organic bakery and snack products.
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About Flowers Foods
Headquartered in Thomasville, Georgia, Flowers Foods is one of the largest producers of packaged bakery foods in the U.S., with 2024 sales of $5.1 billion.
Flowers operates bakeries across the country that produce a wide range of bakery products. Among the company’s top brands are Nature’s Own, Dave’s Killer Bread, Canyon Bakehouse, Simple Mills, Wonder and Tastykake.