Vallarta Supermarkets will open a new 39,295-square-foot store Dec. 10 at 273 E. Gladstone St. in Azusa, California, marking the family-owned chain’s continued expansion in the San Gabriel Valley.
The grand opening will feature giveaways for the first 300 customers, who will receive reusable grocery bags filled with groceries. Vallarta is also donating $7,500 to five local schools and charitable organizations in Azusa.
“Community has always been at the core of who we are,” said Lizette Gomez, director of marketing at Vallarta. “Our Azusa store represents our continued commitment to providing quality products, exceptional service, and meaningful support to the neighborhoods we call home.”
The location will showcase Vallarta’s full array of specialty departments, anchored by its Carnicería featuring the chain’s Original Carne Asada and other premium marinated cuts. The store will also house a Panadería producing fresh tortillas, pan dulce and decorated cakes daily, alongside a Pescadería and in-house Cevichería preparing small-batch ceviches throughout the day.
Additional departments include La Cocina for hot ready-to-eat meals, a Cremería with traditional cheeses like queso fresco and cotija, and a juice bar serving aguas frescas from traditional vitroleros. The store will feature a made-to-order guacamole station, hand-rolled sushi counter and a Dulcería stocked with candies, piñatas and celebration supplies.
Vallarta has positioned the Azusa location as a full-service community destination beyond traditional grocery. The store includes a Florería with flower arrangements and potted plants, as well as fresh-pressed juices and fruit bowls topped with Tajín and chamoy. The produce section will blend Latin American staples with organic items sourced locally and internationally.
The retailer has integrated the location into major third-party delivery platforms including DoorDash, Uber Eats and Instacart, allowing customers to order grocery essentials and prepared foods from La Cocina for home delivery.
About Vallarta Supermarkets
Founded in 1985, Vallarta operates 63 stores across 13 California counties and has more than 9,000 employees. The chain serves Ventura, Los Angeles, San Bernardino, Riverside, Kern, San Diego, Santa Barbara, Tulare, Orange, Monterey, Santa Cruz, Stanislaus and Fresno counties.
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