GrubMarket has acquired Los Gatos, California-based Procurant, a software-as-a-service platform that streamlines fresh procurement, order management and regulatory compliance for the fresh food supply chain.
Founded in 2018 by CEO Eric Peters, Procurant was created as a cloud-native alternative to legacy procurement systems in the fresh food industry. The platform supports real-time collaboration, operational efficiency and end-to-end visibility across the perishable goods supply chain.
Procurant offers a comprehensive suite of tools, including:
- Procurant One for procurement;
- Procurant Open Link for connecting suppliers with retailers and foodservice operators;
- Procurant Inspect for quality control;
- Procurant Trace for FSMA 204 traceability compliance; and
- Procurant SureCheck for food safety management, which processes more than 1 million temperature checks daily and logs more than 40 million food safety and checklist observations per month.
In total, Procurant connects more than 850 customers across 14 countries, facilitating $5.5 billion in Gross Merchandise Volume (GMV) annually. Its broad network includes major national retailers such as Costco, Walmart, Target and Albertsons Companies, along with growers, shippers and distributors throughout the U.S., as well as internationally. Together, Procurant’s customers are responsible for more than 90 percent of all food sold in the U.S.
Procurant’s leadership team will continue to lead the company following the acquisition to ensure continued product momentum and customer success.
“Since our founding, we’ve focused on modernizing how the industry buys and manages perishables,” said Eric Peters, founder and CEO of Procurant.
“Procurant’s expansive network, powerful SaaS products and central trading platform help retailers and suppliers benefit from real-time collaboration, replace costly legacy tools and gain meaningful insights into their business partnerships. Joining GrubMarket, one of the largest fresh food technology networks, is an exciting next chapter for us. With GrubMarket’s impressive infrastructure and software and AI offerings, we will expand our reach and bring powerful, new efficiencies to customers across the fresh food supply chain.”
This acquisition also will offer GrubMarket’s software customers the opportunity to explore access to Procurant’s advanced trading network and procurement capabilities, creating a more comprehensive technology ecosystem. GrubMarket’s own network of subsidiary companies will be able to leverage Procurant’s platform to achieve greater procurement efficiency through cost savings, stronger supplier collaboration and new digital trading capabilities.
“We are thrilled to welcome Procurant to the GrubMarket family. Procurant has established itself as a trusted, purpose-built platform that transforms how the food industry manages perishables, with a robust trading network that connects buyers and suppliers through modern SaaS software designed specifically for the unique demands of fresh food procurement,” said Mike Xu, CEO of GrubMarket.
“This strategic acquisition impressively expands our software portfolio and strengthens our position as the enterprise AI solutions provider for the American food supply chain. The addition of Procurant’s comprehensive solutions will not only benefit our growing base of GrubMarket software customers but also create powerful synergies across our own GrubMarket network. By integrating Procurant’s platform with our existing technology stack and AI development capabilities, we will deepen the impact of e-commerce internally and offer new AI-powered procurement solutions to the broader fresh food industry. We are uniquely positioned to accelerate digital transformation across the fresh food supply chain as a team, together.”