SpartanNash, a member of the C&S Wholesale Grocer’s (C&S) family of companies, recently celebrated the grand reopening of its Family Fare at 245 84th St. SW in Byron Center, Michigan.
“Our refreshed Byron Center Family Fare has everything our shoppers and their families need from a neighborhood store – in addition to all the new features we’ve added to make the experience even more convenient,” said Brandon Pasch, VP of center store merchandising, SpartanNash.
“With expanded fresh departments, enhanced digital shopping options and a continued focus on local products, we’re proud to offer a store that’s built for today’s families and tomorrow’s needs. Byron Center is where many SpartanNash associates live and work, so when we say Family Fare is ‘in your neighborhood,’ it has special meaning at this store.”
SpartanNash employees and their kids decorated the grand-opening ribbon. Kids were invited to join their parents in a huge backyard bash featuring the ribbon cutting, T-shirt giveaways, inflatable games, cornhole, facepainting, a photo booth and storewide sampling.
The transformed store features a large new entrance and self-checkout lanes. Other highlights include:
- A larger produce section at the front of the store, welcoming store guests with quality, freshness and an expanded cut-fruit selection;
- A refreshed service meat and seafood counter, including choice and prime beef;
- Enhanced deli offerings, including grab-and-go meals, Mexican-inspired meal solutions and fresh-prepared sandwiches and wraps;
- Fresh bread and donut offerings – all made in-store daily;
- Expanded beer, wine and liquor department;
- Great deals throughout the store, including Our Family products and fuel savings that can be redeemed at the adjoining Family Fare Express; and
- Family Fare Rewards with exclusive member prices, personalized savings and digital coupons.
Family Fare used store-level category analytics to help personalize the Byron Center store. As a result, the store’s layout was transformed to offer more space for produce, upgraded dairy and frozen departments and a greater focus on local products.
The Family Fare Express also was renovated last year with updated fuel canopies and a new digital sign, in addition to offerings like breakfast sandwiches, fresh-cut fruit, grab-and-go options, a walk-in beer cave and daily deals in the convenience store.
[RELATED: Family Fare Debuts Remodeled Store In Coopersville, MI]
“This Family Fare has been serving Byron Center for nearly 35 years, and we’re proud to be part of such a strong community,” said Family Fare Store Director Travis Pierce.
“Our shoppers have been committed to Family Fare for years, and we’re excited to give back to them with an easy, open shopping experience. We can’t wait to showcase all that’s new and fresh at Family Fare, whether you’re shopping in-store, online or fueling up.”
As part of the grand-reopening festivities, the store team presented a $5,000 donation to Byron Center High School, reinforcing the store’s ongoing investment in local education and youth development.
This remodel marks the 30th in the past year for SpartanNash, including two Family Fare Express locations on 76th Street and 84th Street in Byron Center.
