The Campbell’s Company has introduced its annual State of the Sides report, a study that highlights Thanksgiving’s most popular side dishes.
“Generations have turned to Campbell’s to create their holiday side dishes over the years, and this year’s report shows those classics are still at the heart of every holiday celebration,” said Marci Raible, VP of media strategy and digital growth at The Campbell’s Company.
From classics like Green Bean Casserole (which is celebrating its 70th anniversary this year) to rising stars like mac and cheese, the 2025 State of the Sides study highlights what home cooks know best: it’s the sides, not the turkey, that remain the star.
The results found that:
- Sixty-three percent prefer eating side dishes over the turkey at Thanksgiving, up from 56 percent in 2024;
- Forty-seven percent say they’d be happy with a plate full of sides and nothing else, up from 38 percent in 2024;
- Forty-four percent call Green Bean Casserole the most iconic Thanksgiving side, with more than half of those who always cook the full Thanksgiving meal saying it’s best made the traditional way; and
- Fifty percent of the nation believes mac and cheese should be a staple at every holiday table, with Gen Z and Millennials leading the charge.
Campbell’s State of the Sides Report, including state-by-state favorites, generational insights and holiday confidence trends is available at SidesSeason.com.
[RELATED: Grocers Preparing For Thanksgiving Holiday]