Riesbeck’s Food Markets is launching its new online shopping and order fulfillment platform, powered by eGrowcery, with options for pick-up and delivery, in a move designed to enhance the user experience and drive growth in digital sales.
This strategic shift represents the retailer’s commitment to staying competitive post-pandemic against much larger grocery retailers.
The new eGrowcery platform offers online shopping, pick-up and delivery, aiming to exceed the industry average 3 percent growth rate for e-commerce sales. Both test shoppers and store pickers involved in the rollout so far have expressed optimism about the improved workflow and customer satisfaction. Retailers upgrading to eGrowcery’s commerce platform see as much as a 23 percent increase in sales.
“Our previous e-commerce system helped us connect with our customers before the pandemic, but as the industry changed and shopper expectations evolved, we needed a solution that delivers speed, convenience and the tools necessary to drive market penetration and shopper sales,” said Brian Riesbeck, CEO of Ohio-based Riesbeck’s Food Markets.
“Partnering with eGrowcery allows us to take a significant step forward, with early feedback from our store teams already positive. Our goal is clear – to exceed industry growth rates and bring our customers the best possible digital experience.”
eGrowcery, which operates in the U.S. and abroad, is seeing an increasing number of retailers transition off of other e-commerce platforms to the company’s white-label platform.
“We’re excited to welcome Riesbeck’s to the eGrowcery platform and our approach to help independent grocers centralize an immersive shopper experience and that will achieve a notable increase in online sales,” said eGrowcery CEO Pat Hughes.
“Our technology not only integrates seamlessly with the retailer’s other technology partners, it empowers retailers like Riesbeck’s to own their data and personalize the experience for shoppers, all while increasing sales and decreasing operational costs.”
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About Riesbeck Foods
Riesbeck’s Food Markets is an employee-owned supermarket chain with 17 locations serving communities across Ohio and West Virginia. Founded in 1925, Riesbeck’s is committed to delivering quality, value and exceptional service in fresh produce, meat, bakery, deli and pharmacy departments.