Quality Food Centers (QFC), a banner of The Kroger Co. with 58 supermarkets in the Pacific Northwest, has added a new earn-and-redeem component to its “More Taste. Less Waste.” loyalty campaign.
With this addition, QFC customers doing their regular shopping earn digital points that can be redeemed for MasterChef kitchenware. The new campaign marks QFC’s second collaboration with TCC, a global loyalty solutions leader, and MasterChef, the culinary TV competition series.
“At QFC, when we say ‘Fresh For Everyone’, it’s about making it easier for families to enjoy fresh, affordable food every day. Through our partnership with TCC, we’re proud to offer free, high-quality food storage products to help keep their groceries fresh,” said Brent Stewart, president of QFC.
By partnering with MasterChef, which has more than 22 billion TikTok views alone, QFC and TCC tap into an engaged audience across TV and digital, raising QFC’s and the campaign’s awareness, while encouraging shopper participation and engagement.
In addition, MasterChef contestant and Season 12 All-Star Finalist Michael Silverstein will engage with shoppers through in-store/online events and cooking demonstrations, offering healthful recipes and kitchen tips for shoppers and QFC store teams.
President North America for TCC Global Julie Lyle underscored the growing importance of layered loyalty offerings.
“Retailers are increasingly stacking loyalty programs to create urgency and reward value-conscious shoppers,” she said, reflecting on how these programs drive both customer engagement and incremental sales for supermarkets.
“This is the second campaign we’ve done with QFC because their leadership has seen that these programs delight their customers, reinforce their brand promise and deliver incomparable results for their business.”
For every $10 spent in store or online, customers collect digital points that can be redeemed for free MasterChef Glass Food Storage at QFC stores. The campaign, which runs through Feb. 24, showcases updated marketing visuals and emphasizes the affordable food on offer across every QFC shopping channel.
Numerous studies have highlighted the effectiveness of supermarket loyalty programs in driving profitable growth:
- Members who redeem rewards spend 3.1 times more annually than non-redeemers.
- Loyalty program members generate 12-18 percent more incremental revenue per year and can boost store revenues by up to 25 percent annually.
- Eighty-five percent say loyalty programs influence repeat shopping, and 75 percent report spending more at brands with loyalty initiatives.
- A 5-percent lift in retention can raise profits by as much as 25 percent, according to several sources.
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About Quality Food Centers
Quality Food Centers Inc., better known as QFC, is an American supermarket chain based in Bellevue, Washington. It is a subsidiary of Kroger and has 58 stores in western Washington and northwestern Oregon, primarily located in the Puget Sound region and Portland-Vancouver metropolitan area.
