Lowes Foods and the Healthy Family Project are partnering for the annual Season of Sharing campaign, an initiative that celebrates better-for-you brands and supports local families facing food insecurity.
This year’s campaign will help provide 780,000 meals to Second Harvest Food Bank of Northwest North Carolina, Food Bank of Central & Eastern North Carolina and Inter-Faith Food Shuttle. The 2025 contribution brings the total donation to more than 1.9 million meals.
Now in its third year, Season of Sharing unites health-conscious brands to make an impact while encouraging shoppers to make wholesome choices during the holiday season. Through Dec. 16, guests at more than 83 Lowes Foods stores will discover Season of Sharing signage throughout the aisles, highlighting participating brands and a QR code leading to dietitian-approved recipes for the season.
“The Season of Sharing campaign provides a fantastic platform to showcase our sponsors’ fresh produce across every channel – print, online and in-store. We’re especially proud of the opportunity to give back in a meaningful way during the holiday season, and we owe that to our sponsor partners’ generous support,” said Patrick Eisinger, produce category manager at Lowes Foods.
“We tailor our in-store merchandising to highlight their fresh items. Additionally, the Healthy Family Project does a tremendous job pairing our fresh sponsors’ products with complementary items from other partners, creating ideal cross-merchandising opportunities that add value for our shoppers.”
The featured products will be highlighted in Season of Sharing-themed weekly ads, and Lowes Foods is encouraging customers to explore new, nutritious meal ideas while supporting a good cause. This campaign builds on Lowes Foods’ commitment to being a positive force in local communities and helping families access healthier food options.
The health-conscious food brands supporting the 2025 Season of Sharing campaign include: Chobani, Campbell’s Soup Company, Crispy Green, Fresh Express, Generous Brands, Hormel, Litehouse, GT’s Living Foods, Little Potato Co., McCormick, nasoya, NY Apple Association, Natural Delights, Serenity Kids, Shuman Farms, Health-Aide, So Good So You, Southmill Champs, Sunkist, Sunset, Teddie All-Natural Peanut Butter, Uncle Matts Organics, Wholly Guacamole, POM Wonderful, Wonderful Halos and SellEthics.
These brands will be featured in a special Instagram Live event on Giving Tuesday at 4 p.m. on Dec. 2.
“Our brand partners play such a vital role in bringing this campaign to life,” said Aimee Smith, director of partnerships at Healthy Family Project. “Together, we’re nourishing families, supporting local food banks and showing how small choices can make a big difference.”
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