With a $484 million capital investment, Food Lion is enhancing the customer shopping experience with 153 remodeled stores throughout the greater Charlotte market area (DMA), which includes multiple towns and cities across North and South Carolina.
“Charlotte is a special market for us because it’s our hometown,” said Food Lion President Greg Finchum. “Every enhancement is designed to meet our customers’ evolving needs – whenever, wherever and however they shop with us.
“Our associates are excited to welcome our customers into our refreshed stores and highlight what’s new. We’re proud to continue nourishing our towns and cities while delivering an easy and affordable omnichannel shopping experience customers count on from Food Lion.”
On Nov. 5, participating remodeled stores held a ribbon-cutting ceremony at 7:45 a.m. Beforehand, 10 winners were selected at random through raffle tickets for a chance to win $1,000 in Food Lion gift cards.
As part of the celebration, the first 100 customers received special giveaways and gift cards. And through Nov. 11, customers will have additional chances to win prizes through scratch tickets at the register.
Food Lion enhances customer shopping experience through:
- Extensive product assortment – Customers will find an extensive product assortment featuring fresh produce, hand-battered fried chicken and quality meats. The stores also offer a wide range of items to meet every need, with a special focus on time-saving options that are ready-to-eat, ready-to-cook or ready-to-heat.
- Fresh and simple branded meals – Stores will feature fresh and simple meals, offering customers more fresh, flavorful and easy options to fit their lifestyles.
- Enhanced checkout experience – Inspired by customer and employee feedback, nearly all stores are introducing self-checkout lanes, giving customers the flexibility to choose between traditional cashier-assisted checkout or self-checkout options.
- Employee training and development – Continued investment in training ensures employees can provide the best customer experience.
In addition, customers will find an assortment of organic, gluten-free and plant-based products, including Nature’s Promise, a Food Lion brand.
In celebration of the remodels, the Food Lion Feeds Charitable Foundation provided a $250,000 grant to Roof Above, a Charlotte-based nonprofit, to help buy food and provide resources to those experiencing homelessness.
It also contributed $77,000 to the Union County Senior Nutrition Program in Monroe, North Carolina, enabling the organization to buy a new van to help deliver meals to homebound older adults.
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