With a $484 million capital investment, Food Lion is enhancing the customer shopping experience with 153 remodeled stores throughout the greater Charlotte market area (DMA), which includes multiple towns and cities across North and South Carolina.
“Charlotte is a special market for us because it’s our hometown,” said Food Lion President Greg Finchum.
“Every enhancement is designed to meet our customers’ evolving needs – whenever, wherever and however they shop with us. Our associates are excited to welcome our customers into our refreshed stores and highlight what’s new. We’re proud to continue nourishing our towns and cities while delivering an easy and affordable omnichannel shopping experience customers count on from Food Lion.”
On Nov. 5, participating newly remodeled stores held a ribbon-cutting ceremony at 7:45 a.m. Before the ribbon cutting, 10 winners were selected at random through raffle tickets for a chance to win $1,000 in Food Lion gift cards. Following the drawing and ceremony, customers could explore the newly remodeled store.
As part of the celebration, the first 100 customers received special giveaways and gift cards. Additionally through Nov. 11, customers will have additional chances to win prizes through scratch tickets available at the register.
Food Lion enhances customer shopping experience through:
- Extensive product assortment – Customers will find an extensive product assortment featuring fresh produce, hand-battered fried chicken and quality meats. The stores also offer a wide range of items to meet every need, with a special focus on time-saving options that are ready-to-eat, ready-to-cook or ready-to-heat.
- Fresh and simple branded meals – Stores will feature fresh and simple meals, offering customers more fresh, flavorful and easy options to fit their lifestyles.
- Enhanced checkout experience – Inspired by customer and associate feedback, nearly all stores are introducing self-checkout lanes, giving customers the flexibility to choose between traditional cashier-assisted checkout or self-checkout options.
- Associate training and development – Continued investment in training ensures associates are equipped to provide the best customer experience.
In addition to these upgrades, customers will find an assortment of organic, gluten-free and plant-based products, including Nature’s Promise, Food Lion’s affordable brand of wholesome and organic products made with no artificial flavors, preservatives or synthetic colors.
In celebration of the remodels, the Food Lion Feeds Charitable Foundation provided a $250,000 grant to Roof Above, a Charlotte-based nonprofit, to help purchase food and provide critical resources to those experiencing homelessness. It also contributed $77,000 to the Union County Senior Nutrition Program in Monroe, North Carolina, enabling the organization to purchase a new van to help deliver meals to more homebound older adults.
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