The Fresh Market is partnering with Feeding America to launch its annual holiday round-up campaign, which aims to support food banks as they feed people facing hunger.
From Nov. 1-Dec. 31, customers shopping at all The Fresh Market locations can round up their totals at the register or make donations of their choice.
Every $1 donated helps provide at least 10 meals secured by Feeding America on behalf of local partner food banks. One hundred percent of funds collected will go to the nonprofit, with 90 percent redistributed to local partner food banks and 10 percent to the Feeding America national organization.
“As we enter the season of giving, The Fresh Market is proud to once again partner with Feeding America to support families experiencing food insecurity,” said The Fresh Market CMO Emily Turner.
“By simply rounding up at the register, our guests can help spread hope and nourishment during the holidays. Together, we’re making the season brighter for people in need.”
In addition, The Fresh Market regularly donates unsold food to local Feeding America partner food banks.
“Food brings us together, especially during the holidays,” said Lauren Biedron, SVP of corporate partnerships at Feeding America.
“We are deeply grateful for partners like The Fresh Market and their customers whose generosity can help build a future where everyone has food on the table – and hope to spread around – this holiday season and beyond.”
[RELATED: The Fresh Market Dominates USA TODAY’s 10Best Grocery Awards]