Midwest-based Fresh Thyme Market is celebrating supplier partners that promote its brand pillars of quality, experience and community with 2025 Freshest MVP Awards.
Through their partnerships, the companies advance Fresh Thyme’s mission to provide fresh, healthy food and stay ahead of evolving customer trends.
“Our vendor and service partners are vital to our success,” said Liz Zolcak, president of Fresh Thyme Market. “They share our values, embrace innovation and collaborate with us to deliver a meaningful shopping and working experience. That’s what true partnership looks like.”
Selected by Fresh Thyme Market teams across all departments and product categories, the 2025 Freshest MVP honorees are:
- Martori Farms – The company recently helped Fresh Thyme launch two exclusive melon varieties – Sundrop and Honey Pear – along with several other seasonal melons that generated sales and category growth.
- Primal Kitchen – It has held innovative promotions and engaging in-store and digital displays that drive traffic. Ensuring innovation reaches the shelves quickly, it is consistently first and fast with new item launches.
- Ancient Nutrition is a joint business partner, providing category insights and in-store retail support along with growing sales. A steward of regenerative agriculture, it also has been instrumental in educating Fresh Thyme employees and customers about this holistic approach to food and farming.
- Delivering Certified Angus Beef products, National Beef supports Fresh Thyme with on-time deliveries, reliable communication and pricing that balances quality with value.
- Thanks to Blount Fine Foods, Fresh Thyme customers are met with ready-to-enjoy options that reflect the latest culinary trends. Its hot soup program and fresh meal solutions have fueled growth.
- Unistar Plastics has supplied Fresh Thyme stores with packaging to help support the quality of products and the store experience. It also recently helped test and refine a new bag program.
- The Radian Group’s data insights have sharpened Fresh Thyme’s merchandising strategies. In addition, it built a vendor portal that supports collaboration.
- Baker Tilly is a partner in tax and audit services, advising Fresh Thyme Market throughout the year.
- Xerox IT Services ensures store operations run smoothly through reliable, responsive support and tailored technology solutions that streamline workflows.
- Renaissance Maintenance provides quality floor and concrete repair work with flexibility, helping to keep Fresh Thyme’s distribution center run without disruption.
- As media and creative agency of record, Acadia has elevated the Fresh Thyme brand. Its creative direction has driven awareness and engagement.
To learn more about Fresh Thyme Market, its leadership and community-driven mission, visit freshthyme.com.
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