Flowers Foods has added a new higher-protein loaf to its Nature’s Own Life lineup and expanded its Dave’s Killer Bread portfolio to include Supreme Sourdough.
The company said the additions meet growing consumer interest in higher-protein foods and better-for-you sourdough loaves. They are part of a broader rollout that also includes Nature’s Own Perfectly Crafted thick-sliced Italian Herb loaf and a reintroduction of Dave’s Killer Bread loaf Oats & Blues.
These follow a variety of new products launched by the company in the first half of 2025, including additional Keto offerings from Nature’s Own Life, an expanded selection of small loaves from the Nature’s Own and Wonder brands, Wonder snack cakes, Dave’s Killer Bread organic sandwich rolls and snack bites and sourdough-style bread from Canyon Bakehouse.
“Our continued investment in innovation is yielding powerful results as we reshape our portfolio to reflect evolving market trends,” said Mark Courtney, chief brand officer at Flowers Foods.
“Our newest products build on strong momentum from earlier this year and bring fresh, differentiated options that speak directly to today’s consumers.”
Products recently added to the Flowers portfolio include:
Nature’s Own
- Wheat + Protein –Keto-friendly with 9 grams of net carbs, the new loaf includes 22 grams of protein in every two-slice serving.
- Perfectly Crafted Italian Herb Loaf – Contains a blend of oregano, rosemary, basil, thyme and garlic in every bite.
All new products from Nature’s Own maintain the traditional brand promise of no artificial flavors, colors or preservatives and no high fructose corn syrup.
Dave’s Killer Bread
- Supreme Sourdough – Made with an authentic sourdough starter, thick sliced and rolled in the brand’s Good Seed topping, this loaf will be available in West Coast markets.
- Oats & Blues – One of the first Dave’s Killer Bread varieties, it has returned to celebrate the brand’s 20th anniversary. Rolled in oats and blue cornmeal, this organic loaf is available in wide pan and thin-sliced loaves nationwide.
About Flowers Foods
Headquartered in Thomasville, Georgia, Flowers Foods is one of the largest producers of packaged bakery foods in the U.S., with 2024 sales of $5.1 billion.
Flowers operates bakeries across the country that produce a wide range of bakery products. Among the company’s top brands are Nature’s Own, Dave’s Killer Bread, Canyon Bakehouse, Simple Mills, Wonder and Tastykake.
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