Piggly Wiggly Alabama Distributing Co. (PWADC), a supermarket warehouse cooperative serving more than 240 stores in the Southeast, is offering its retail members the eGrowcery digital commerce platform.
PWADC said it selected eGrowcery to deliver a combination of unified commerce and fulfillment technology, as well as joint retail marketing promotion to ensure operational success.
“eGrowcery gives our retailers an all-in-one unified commerce platform for both online and in-store shopping. Importantly, eGrowcery’s focus and customer support structure is designed to prioritize retailer success, which is also our top priority,” said Christopher Brown, president and CEO of PWADC.
eGrowcery, which operates in the U.S. and abroad, gives wholesalers like PWADC the ability to provide a white-label e-commerce platform to the retailers it supplies and integrate the program into the company’s overall technology offering.
“We are committed to giving Piggly Wiggly Alabama’s independent retail members the digital tools they need to compete effectively with the e-commerce programs being offered by national chains and marketplaces,” said Patrick Hughes, CEO of eGrowcery.
“By combining their entrepreneurial spirit with PWADC’s support and our solutions, these retailers will grow market share, improve shopper engagement and boost their bottom lines.”
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About Piggly Wiggly Alabama Distributing Co.
Founded in 1959 by 27 store owners, PWADC provides member retailers with a variety of services, including product distribution, advertising and marketing and retail support to help them compete and grow. Headquartered in Bessemer, Alabama, it is committed to supporting its independent grocers.