The National Mango Board (NMB) presented Vallarta Supermarkets with the Mango Retailer of the Year award for 2025, recognizing the company for its year-over-year sales growth, creative in-store merchandising and consumer engagement campaigns.
Each year, the award celebrates retail partners that go above and beyond in their support of the mango industry. Honorees are selected through an evaluation of sales growth, marketing creativity, consumer education and overall commitment.
The presentation occurred Oct. 17 during the Mango Reception at IFPA’s Global Produce & Floral Show in Anaheim, California.
“For years, mangos have been in the top five highest volume sellers in produce. Both tonnage and sales have driven the Vallarta produce organization to limits we never could imagine,” said VP of Produce and Floral Robert Veilleux.
“In recent years, we have moved to another level with our mango program that includes education, with a focus on specific flavor and even texture profiles. In addition, Vallarta is very proud of the success we have had in providing organic mangoes to our customers. We have partnered with the leaders of the industry to capture the finest fruit available in all four seasons.
“This partnership has provided Vallarta additional access to and a stronger relationship with our most important and valued asset – the customer. With Vallarta’s humility, humbleness and pure sincerity, we are honored to be recognized.”
Maria Lovera, retail marketing manager of the NMB, presented the award to Veilleux. Also present were NMB Executive Director Ramón Ojeda, Director of Marketing Lavanya Setia and Marketing Manager Madeline Kang.
“Vallarta Supermarkets has shown an incredible commitment to mangos – not only through impressive sales growth but through the creative ways they inspire consumers to enjoy the versatile superfruit from day-to-day,” Ojeda said.
“We’re proud to recognize Vallarta Supermarkets as retailer of the year, because it’s partners like them who show that when passion and innovation are put behind the mango category, the results reach far beyond the produce aisle.”
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