Fareway Stores, a Midwest grocery retailer with locations across Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska and South Dakota, has partnered with Upside, a digital marketplace that connects retailers with customers through personalized cash back offers.
The partnership brings Upside to Fareway’s 140 grocery and meat market stores, giving shoppers more value on the products they buy every day while driving incremental visits and profit for the grocer.
“At Fareway, we’re always looking for ways to serve our customers better,” said Mike McCormick, chief retail officer. “Upside provides another way for us to reward our loyal customers while also attracting new shoppers in a competitive grocery market. It’s a win-win for our communities and our business.”
Upside’s platform uses anonymized transaction data to deliver personalized, cash back offers that help grocers attract first-time shoppers and encourage repeat visits. For Fareway, this means more customer engagement and revenue opportunities across all of its stores.
“Fareway is a respected name in the grocery industry, and we’re thrilled to bring them onto the Upside platform,” said Upside President of Retail Go-to-Market Nick Worswick. “With Fareway’s focus on quality and service and our ability to influence consumer behavior, we’ll deliver meaningful value to both Fareway’s customers and their bottom line.”
Fareway joins Upside’s growing momentum with grocers, securing a regional advantage that limits nearby competitors from participating. This exclusivity steers customers to Fareway stores and drives incremental profit through margin-bound personalized promotions.
That advantage is powered by Upside’s national scale. The platform reaches more than 35 million consumers at over 100,000 grocery, restaurant and fuel locations, delivering $2.5 billion in incremental profit to retailers and $1 billion in cash back.
Grocery retailers can learn more about partnering with Upside by visiting www.upside.com/business/grocery.
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