Through proceeds from limited-edition reusable bag sales and customer donations, Natural Grocers’ Organic Month campaign raised $113,220 for the Rodale Institute, exceeding its $100,000 goal.
“This incredible achievement is thanks to the generosity of our customers and the dedication of our good4u crew, who helped promote the campaign in stores every day,” said Raquel Isely, VP of marketing at Natural Grocers.
“It’s inspiring to see so many people come together to support regenerative organic farming – proving that when a community cares about health, sustainability and the planet, amazing things can happen. We are so grateful for every contribution and for the role our customers and team members play in making this work possible.”
Throughout September, customers at Natural Grocers’ 168 stores nationwide had the opportunity to contribute to Rodale Institute’s farmer-training programs and initiatives supporting the next generation of regenerative organic farmers through:
- Sales of limited-edition Organic Month reusable shopping bags, with $1 donated to Rodale Institute for each one sold;
- Ladybug Zip Pouch sales, with $2 donated per pouch; and
- Optional donations at checkout ($1, $5 or $10).
Rodale Institute has been at the forefront of regenerative organic farming for more than 78 years, working to advance a sustainable food system that promotes healthy soil, clean water and nutritious food.
“We’re deeply grateful to Natural Grocers customers and crew for their generous investment in our Rodale Institute Farmer Training program,” stated Annie Brown, VP of development.
“At a time when we’ve lost an alarming number of farmers, [their] support is helping us build viable career paths for the next generation of regenerative organic farmers.”
Customers can learn more about Natural Grocers’ commitment to organics and regenerative agriculture by clicking here.
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