Fresh Del Monte Produce Inc. has partnered with Disney on a global, 360-degree campaign to celebrate the Nov. 26 release of the film Zootopia 2, featuring the return of characters Judy Hopps (voiced by Ginnifer Goodwin) and Nick Wilde (voiced by Jason Bateman).
Fresh Del Monte is bringing the film’s vibrant world to produce aisles with more than 500 million co-branded pineapple tags and banana stickers in stores across all participating regions. The initiative aims to encourage healthy habits and family adventure.
“We’re thrilled to collaborate with Disney to bring the world of Zootopia 2 to life in grocery stores around the world,” said Danny Dumas, SVP of sales, marketing and product management for Fresh Del Monte in North America. “By bridging the best of entertainment with our innovative retail strategy, we’re creating meaningful, memorable experiences that put fresh fruit at the forefront and inspire healthier habits for families – setting a new standard for cross-category collaboration.”
Campaign Details
The campaign extends beyond in-store activations and includes interactive, Zootopia-inspired digital promotions and social media content with family-friendly recipes.
Consumer promotions include:
- Co-branded Packaging: Del Monte bananas, Del Monte Gold Pineapples and Honeyglow Pineapples now feature Zootopia 2 characters on stickers and hangtags. The co-branded products are available in-store and online through Dec. 31.
- Dubai Sweepstakes: Adults can scan the QR code on co-branded fruit or visit freshdelmontefun.com to enter for a chance to win* a five-night family trip to Dubai. The prize includes, subject to availability, visits to Global Village Entertainment Complex, the world’s largest flower garden and an ice bar.
- Interactive Content: Consumers can explore fresh recipes and enter exclusive giveaways, such as movie ticket rewards to see Zootopia 2 in theaters, on Instagram.
For more information and to enter the sweepstakes, visit freshdelmontefun.com or follow the company on Instagram.
About Fresh Del Monte
Fresh Del Monte Produce Inc. is one of the world’s leading vertically integrated producers, marketers and distributors of high-quality fresh and fresh-cut fruit and vegetables, as well as a leading producer and distributor of prepared food in Europe, Africa and the Middle East.
Fresh Del Monte Produce Inc. markets its products worldwide under the DEL MONTE brand (under license from Del Monte Foods Corporation II, Inc.) and the MANN brand. The company is the first global marketer of fruits and vegetables to commit to the “Science Based Targets” initiative and has been recognized multiple times for business sustainability and consumer trust.
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