Upside is adding all 163 Giant Food stores to its platform for personalized rewards.
Giant Food is the largest Mid-Atlantic grocer to activate Upside.
“At Giant Food, we’re proud to lead in grocery innovation, particularly in how we personalize the shopping experience,” said Ryan Draude, director of omnichannel loyalty and shopper marketing. “Partnering with Upside will help us stand out in a competitive market by delivering meaningful value to our customers every time they shop.”
Upside uses personalized offers in its app to drive customers to brands. The platform also complements loyalty programs by engaging shoppers who aren’t participating, driving more frequent visits and higher spend.
“Upside has proven that we drive sustainable growth for retailers like Giant Food,” said Nick Worswick, president of Retailer Go to Market. “Our partners have seen new customer acquisition – without requiring operational changes. We’re excited to bring that same value to Giant Food and the communities it serves.”
Upside connects more than 35 million consumers with personalized cash back offers at more than 100,000 grocery stores, restaurants and gas stations nationwide. To date, its performance-based model has delivered more than $1 billion in cash back to consumers. The Upside app is free to download on Apple and Google platforms.
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About Upside
Since 2016, Upside’s artificial intelligence-driven personalization technology has helped millions of people get more purchasing power on the item they need. Billions of dollars in commerce run through the Upside platform every year, and that value goes back to retailers and consumers and toward important sustainability initiatives.
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