Heritage Grocers Group has begun a new partnership with Soda Health, allowing members to use their health benefits across Heritage’s portfolio of stores – Cardenas Markets, Los Altos Ranch Market, El Rancho Supermercado and Tony’s Fresh Market.
Through the partnership, Medicare and Medicaid beneficiaries can use their health-related allowances to buy food and over-the-counter products, helping to improve access to better health and wellness options.
“Heritage Grocers Group is committed to nourishing the health and wellness of the communities we serve,” said Adam Salgado, president and executive director of the HGG Foundation.
“Partnering with Soda Health allows us to extend our mission by integrating health-focused benefits directly at our stores to ensure every family has access to the foods and wellness products they need to thrive.”
Jared Childs, VP of business development at Soda Health, added: “Our mission has always been to make benefits personal and easy to access, in all the familiar and preferred places members already shop.”
“By partnering with the Heritage Grocers Group, we’re proud to bring benefit access into the stores that health plan members know and love – meeting them where they are with the foods and products that support whole-person health.”
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About Soda Health
Soda Health is a technology company that administers Smart Benefits to connect people to products and services. The company works with payers and retailers to deliver expansive benefits for items like healthy foods, OTC medications or transportation.
About Heritage Grocers Group
Heritage Grocers Group (HGG) is a specialty, ethnic food retailer that offers an assortment of traditional and specialty grocery items. Headquartered in Ontario, California, the company operates in California, Arizona, Illinois, Kansas, Nevada and Texas, with 58 stores under the Cardenas Markets banner and 29 under El Rancho Supermercado. It also has 21 Tony’s Fresh Market stores and seven Los Altos Ranch Markets.