The Independent Grocers Alliance (IGA) has announced a new Red Oval Partnership with Red Pepper Digital, a provider of digital marketing solutions for retailers.
The partnership will give IGA’s network of independent grocery stores access to innovative digital circular and advertising platforms that help grocers reach shoppers more effectively and drive measurable sales growth.
“Our IGA retailers have asked for more tools to help independent grocers thrive in today’s retail environment,” said IGA VP of Brand Development Michael La Kier.
“Our partnership with Red Pepper Digital helps our members compete with larger chains by making advanced digital marketing accessible and effective.”
As part of the partnership, Red Pepper Digital will offer IGA retailers two powerful tools:
- Digital Circular Platform — transforming traditional print circulars into interactive digital promotions delivered through websites, apps and social media.
- Amplify Advertising Platform — a data-driven solution enabling grocers to run targeted campaigns across digital channels including display, video and social.
These tools will allow IGA members to make stronger shopper connections online and on mobile with personalized promotions, while lowering marketing costs thanks to scalable digital campaigns. In addition, members will be able to tailor their campaigns to reflect their store’s unique promotions and community focus.
“Independent grocers are vital to the communities they serve,” said Red Pepper Digital Chief Commercial Officer Amit Bhalla. “Through this Red Oval Partnership, we’re excited to provide IGA retailers with technology that strengthens their shopper connections and drives sustainable growth.”
[RELATED: IGA, SHOPtoCOOK Offer Independent Grocers Next-Gen Digital Solutions]
About IGA
The Independent Grocers Alliance (IGA) was founded in 1926, bringing together independent grocers across the U.S. to ensure that the family-owned local grocery store remained strong in the face of growing chain competition. IGA is the world’s largest voluntary supermarket network with aggregate worldwide retail sales of more than $43 billion per year. The Alliance includes more than 7,500 stores globally, with operations in 46 of the U.S. and more than 25 countries.
About Red Pepper Digital
Headquartered in Auckland, New Zealand, Red Pepper Digital helps retailers modernize promotions and advertising with digital-first solutions. Its platforms enable grocers to deliver targeted, engaging and measurable marketing campaigns.