KeHE Distributors has announced a 10-year extension of its distribution agreement with Sprouts Farmers Market.
“Together, we’ve built a foundation of mutual success that has powered remarkable growth for both organizations,” said Scott Widtfeldt, EVP of sales at KeHE. “This extension positions both KeHE and Sprouts to accelerate innovation, enhance efficiency and unlock new opportunities to meet consumer demands in the years to come.”
KeHE’s offerings have helped fuel Sprouts’ expansion into new markets and supported the grocer’s commitment to stocking its shelves with fresh, healthy products.
In particular, the introduction of KeHE’s Fresh Marketplace has enabled Sprouts to offer a product mix across deli, bulk and bakery that meet the needs of today’s consumers.
“Sprouts’ growth in recent years has been fueled in part by our partnership with KeHE,” said Nick Konat, president and chief operating officer at Sprouts.
“By extending our partnership for the next decade, we’ll continue delivering the freshest, highest-quality natural and organic products to our customers. As a leader in launching emerging brands, our partnership with KeHE enables us to introduce new innovation to our shelves within months of launch – giving customers early access to the latest products in healthy living.”
As KeHE and Sprouts look ahead to the next decade, the organizations remain energized by the opportunities for further innovation, deeper supplier partnerships and enhanced customer experience.
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About KeHE Distributors
KeHE is a distributor of natural, organic, specialty and fresh products to more than 31,000 natural food stores, chain and independent grocery stores, e-commerce retailers and other specialty products retailers throughout North America.
About Sprouts Farmers Market
Sprouts Farmers Market is one of the largest specialty retailers of fresh, natural and organic food in the U.S. It offers a curated assortment of products that inspire wellness naturally, including organic, gluten-free, plant-based and non-GMO favorites. Headquartered in Phoenix, it has about 35,000 employees and operates more than 450 stores in 24 states nationwide.