Associated Wholesale Grocers Inc. and design and production firm Decorworx have begun a partnership to provide enhanced store solutions to AWG member retailers.
As a part of the collaboration, AWG has discontinued its Design and Decor Source Group (DSG), which for more than 30 years provided interior design, production and installation services to AWG members.
The decision was made as part of the company’s ongoing comprehensive strategic review focused on aligning its resources with the evolving needs of members and investing in areas that offer the greatest potential for innovation and impact.
AWG and Decorworx, which specializes in grocery store environments, will work to deliver enhanced design services and expanded capabilities to AWG members across the company’s footprint.
Decorworx will work with AWG’s Store Design & Equipment Services (formerly Store Engineering) to ensure collaboration and project execution.
“Decorworx has always believed design is more than décor – it’s a way to help independent grocers grow and thrive,” said Jeff Dansie, owner of Decorworx. “This relationship with AWG allows us to expand that mission, combining our creativity and expertise with AWG’s reach to bring meaningful solutions to more retailers.”
Decorworx President Tenia Wallace added, “Together, we’ll make it easier for AWG members to access innovative design, seamless execution and the kind of collaboration that turns ideas into results. Our passion is helping independents compete and succeed, and this relationship gives us a stronger platform to do just that.”
James Neumann, AWG’s SVP of sales and support, said the arrangement marks a new chapter for the wholesaler and its members.
“We are grateful for the valuable contributions of the DSG team over the past three decades,” he said. “This relationship with Decorworx aligns with our long-term vision and will empower our members with innovative design solutions that elevate the in-store experience and drive competitive differentiation.”
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