The Upside app is now available in Spanish, expanding access for millions of Spanish-speaking consumers and bilingual families across the U.S.
Users whose device language is set to Spanish will automatically see the app in their preferred language as they earn cash back on everyday purchases.
To help raise awareness, Heritage Grocers Group (HGG) is partnering with Upside on a co-branded campaign to promote the offering. The effort includes radio ads, Spanish-language media, social content and in-store touchpoints.
“This update makes the Upside app even more accessible and creates new incremental profit for our retail partners,” said Alex Kinnier, co-founder and CEO of Upside. “We’re excited to work with Heritage Grocers Group to help spread the word in the communities they know best.”
Adam Salgado, interim SVP of marketing, said HGG always focuses on “meeting the unique needs and preferences of our customers in the diverse communities” where it operates.
“By promoting the Upside app in Spanish, we’re proud to build on that commitment and empower our valued customers with even more ways to save on their everyday purchases,” Salgado said.
Upside connects with more than 35 million consumers through its app and network, fueled by its acquisition efforts and a growing number of strategic partnerships. This reach – up to three times larger than industry peers – gives retailers access to new customer segments across gig economy marketplaces, banking apps and fintech platforms.
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