Tops Friendly Markets is teaming up with Allen Family Farms, operated by the parents of Buffalo Bills quarterback Josh Allen, to bring JA17-branded cantaloupes and honeydew melons to participating stores, with a portion of sales benefiting the Patricia Allen Fund at Oishei Children’s Hospital.
The melons can be found in limited-supply JA17 boxes in the produce department at Tops stores.
Family Tradition in Every Melon
For more than three decades, the Allen family has cultivated melons in California’s Central Valley.
Joel and Lavonne Allen taught their children the value of perseverance, quality and care for the land. Today, those lessons are reflected in the new JA17 Allen Family Farms label, a brand that celebrates family roots and excellence on the football field.
The JA17 label stands as a symbol of heritage and purpose. Just as Josh Allen’s dedication has inspired Bills fans, the family’s melons are known for their consistency and flavor.
With every purchase at Tops, customers are helping support the Patricia Allen Fund, which invests in advanced equipment, family programs and access to top-tier pediatric care at Oishei Children’s Hospital.
“The entire Allen Family has been incredibly generous in supporting our children’s hospital in any way they can since Josh has been in Buffalo, and especially since the Patricia Allen Fund was established in his grandmother’s honor,” said Stephen Turkovich, president of the hospital.
“We are thrilled to have Westside Produce incorporating a donation to the fund. Donations like this help our teams have the equipment, technology and programs needed to support the kids and families we care for.”
Shared Commitment to Health, Wellness
Tops said it is proud to connect farm-fresh produce to the cause. The partnership also builds on Josh Allen’s broader advocacy for healthier lifestyles, which includes his national partnership with Wonderful Pistachios.
“Bringing these melons to our stores is about more than taste,” said Jeff Cady, VP of produce and floral for Tops Markets. “It’s about strengthening the community and supporting the children and families who need it most at a hospital we’re incredibly fortunate to have right in our own backyard.”
About Tops Friendly Markets
Headquartered in Williamsville, New York, Tops Markets operates a network of 152 grocery stores spanning the Empire State, Pennsylvania and Vermont, including one franchise location. It has more than 14,000 employees, making it one of western New York’s largest employers.