Family-owned ShopRite of Hunterdon County is rolling out Caper Carts at its three New Jersey stores, with the smart shopping carts debuting in September at the ShopRites of Flemington, Clinton and Greenwich.
Developed by Instacart and powered by AI, these carts are designed to make grocery shopping more convenient by offering real-time spending updates, digital coupons and the ability to skip the checkout line entirely.
The stores are the latest ShopRites to incorporate the shopping carts that allow customers to check out seamlessly. Caper Carts feature interactive screens that let shoppers scan items as they shop, track their spending in real time and complete checkout directly from the cart.
Each store will host a ribbon cutting to celebrate the launch of Caper Carts on the following days:
- Sept. 15 – ShopRite of Greenwich;
- Sept. 23 – ShopRite of Flemington; and
- Sept. 29 – ShopRite of Clinton.
“We’re excited to introduce Caper Carts to our ShopRite stores in Flemington, Clinton and Greenwich,” said Sam Colalillo of ShopRite of Hunterdon County.
“As a third-generation grocer, I’ve seen how technology can transform the shopping experience. Our customers now have a smarter, faster way to shop, with tools to track spending, find savings and checkout directly from the cart using a saved payment method. It’s a game-changer for convenience, and we’re proud to bring this innovation to our stores.”
The Colalillo family recently introduced Caper Carts at its ShopRite stores in Yardley and Bethlehem, Pennsylvania. Customers can also synch their ShopRite Price Plus Club cards to the Caper Cart.
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