Rise Baking Co. has commited to eliminate synthetic colors from products across its portfolio by the end of 2026.
This milestone reflects the company’s focus on meeting evolving customer and consumer expectations without sacrificing quality, taste or performance.
The majority of the company’s products don’t use synthetic colors, and the work is well underway to eliminate them across its broad portfolio, including cookies, pies, cakes, icings and muffins.
For instance, Brill Simplicous Buttercremes, recently showcased at IDDBA, are leveraging cutting-edge color technology to create buttercremes made without synthetic colors that deliver the same texture and fluffy feel customers enjoy.
“At Rise, our customers are at the center of everything we do, and we’re committed to staying ahead of industry expectations to make it easier for our customers to do the same,” said Brian Zellmer, CEO of Rise Baking Company.
“Eliminating synthetic colors is a meaningful step in our broader efforts to enhance product transparency and meet evolving regulatory and consumer demands without compromising the quality and reliability our partners count on every day.”
To support the transition, Rise Baking Co. is working with global ingredient partners to ensure a smooth transition. The company is leveraging colors powered by a variety of natural sources to create visually appealing results across applications.
All reformulated products will undergo rigorous testing to ensure they meet Rise’s high standards for performance, quality and product consistency. The company began removing Red 3 and other synthetic colors from its portfolio in 2024 and is on track to complete the transition ahead of regulatory requirements. Rise will continue to share updates and implementation timelines with customers in the months ahead.
Specializing in cakes, cookies, muffins, icings and pies, Rise produces a variety of products for in-store bakeries and foodservice clients, including national grocery chains, convenience stores, QSRs and mass merchandisers. The company helps customers grow their businesses by offering an extensive lineup of products and support through industry expertise.
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