Ahold Delhaize USA has expanded its partnership with Instacart to leverage the FoodStorm order management system.
The technology will enable participating Ahold Delhaize USA brands to elevate the shopping experience when customers request made-to-order items like fresh bakery platters, customizable deli meat and cheese trays, dessert flights, floral arrangements and balloons.
The FoodStorm solution is live at Food Lion, Giant and Martin’s, operated by The Giant Co.
“By expanding our partnership with Instacart to enable the FoodStorm platform, we’ve introduced a more seamless, modern way to order catering,” said Keith Nicks, chief digital and commercial officer, Ahold Delhaize USA.
“This collaboration unlocks new digital capabilities for our brands and elevates the omnichannel shopping experience for their customers.”
FoodStorm provides functionality that makes it easy for customers to place orders online, by phone or in-store – and manage their orders through a single system. With intuitive self-service tools and access to purchase history, the technology offers customers greater convenience.
“We’re thrilled to deepen our partnership with Ahold Delhaize USA and its brands by making FoodStorm available for deli, bakery and floral departments,” said Rob Hill, general manager of order ahead at Instacart.
“As more customers seek freshly prepared, made-to-order items, FoodStorm helps retailers meet that demand with modern, efficient tools that improve both the customer and team experience. Together, we’re unlocking new ways for Ahold Delhaize USA’s brands to improve the customer experience with added convenience.”
In addition, FoodStorm’s order management system technology facilitates seamless production workflows and menu management across departments, enabling stores to drive repeat business, expand offerings and increase sales.
By compiling data, such as production logs and inventory metrics, it allows for improved operations management and greater accuracy in forecasting.
Over time, Ahold Delhaize USA brands will evaluate the technology for further integration with and support of e-commerce capabilities like pre-ordering for pick-up or delivery.
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