Nearly half of U.S. grocery shoppers (44 percent) embrace a weekly mealtime tradition, and more Americans are building new eating routines this fall, according to a new report from FMI – The Food Industry Association.
FMI’s “U.S. Grocery Shopper Trends: New Routines” also finds 36 percent of shoppers eat dinner at home with others every day of the week, with 6 p.m. remaining peak dinnertime.
More than two-thirds of shoppers are forming new routines this fall centered around their food habits. More than half plan to prepare more meals at home, dine at consistent times and prioritize shared meals.
The analysis suggests that many are cooking more, keeping consistent schedules and creating memorable mealtime experiences with family and friends.
“Shoppers are showing us that food is more than just fuel – it’s a way to connect, celebrate and create traditions,” said Leslie G. Sarasin, president and CEO of FMI.
“Our research shows that even as lifestyles evolve, shoppers are finding comfort and joy in routines that bring people together, and that’s a powerful signal for our industry and our mission to feed and enrich lives.”
While “eating well” can mean different things, most shoppers share values such as focusing on nutrition, cooking fresh meals, enjoying time with loved ones and making ethical food choices. “Eating well” also varies throughout the day: at breakfast, it most often means a healthful meal. But for snacks, convenience is the epitome.
“September is National Family Meals Month, which is a perfect complement to what we’re seeing in shopper trends – Americans value routines that bring them together around the table,” said David Fikes, executive director of the FMI Foundation.
“When families share more meals, they not only nourish their bodies with healthier foods; they strengthen relationships, improve communication and create lasting memories. The benefits of sharing meals go far beyond the plate and can be enjoyed year-round.”
Grocers are also joining in on the celebration in September. Tops Friendly Markets is hosting a social media campaign, encouraging consumers to take a photo wearing an oven mitt or sharing a family recipe. Consumers who share it on social media with the hashtag #familymealsmonth have the opportunity to be featured on Tops’ website.
“September is the perfect month to spotlight the long-term benefits of family meals and start a conversation that encourages and inspires people to return to the kitchen,” said Kathy Sautter, director of corporate communications and public relations for Tops.
“Juggling the demands of modern life – school, sports, jobs and long commutes – can sabotage the best laid plans for home-cooked meals. We want to help our shoppers make wholesome meals together, at home, a modern family tradition.”
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