C&S Wholesale Grocers is partnering with Upside, a digital marketplace that connects consumers with retailers through personalized cash-back offers.
Through this partnership, Upside will bring new and infrequent shoppers to C&S-owned stores like Piggly Wiggly and Grand Union and independent grocers across its network, driving repeat visits and measurable sales growth.
C&S is partnering with Upside to deliver greater value and strengthen brand loyalty for Piggly Wiggly, Grand Union and independent grocers nationwide. Upside’s two-sided marketplace helps retailers drive incremental sales and profits with no upfront cost, while helping consumers get cash back on their everyday purchases. This partnership provides a tech-enabled approach to customer acquisition and retention, unlocking new profit potential amid rising industry pressures.
C&S will highlight this partnership and nationwide roll-out plan at fall selling shows throughout August and September.
“Our partnership with Upside continues C&S’s strong legacy of braggingly happy customers and our commitment to providing franchisees, independent retailers and shoppers with a differentiated experience that drives value and loyalty,” said Mark McGowan, EVP of retail and CMO, C&S Wholesale Grocers.
“It’s a win for retailers and consumers, and we look forward to seeing how this collaboration will deliver meaningful benefits for both.”
About C&S Wholesale Grocers
Founded in 1918 as a supplier to independent grocery stores, C&S Wholesale Grocers services customers of all sizes, supplying more than 7,500 independent supermarkets, chain stores, military bases and institutions with more than 100,000 different products. C&S also operates and supports corporate grocery stores and services independent franchisees under a chain-style model throughout the Midwest, South and Northeast.
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About Upside
Upside is a marketplace that connects consumers with brick-and-mortar retailers through personalized offers. Since 2016, Upside’s AI-driven personalization technology has helped millions of people get more purchasing power on the things they need, and tens of thousands of businesses earn measurable profit.
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