As it expands amenities for customer convenience, Tops Friendly Markets will add PCI and EMV secure compliant signing at all 58 of its fuel stations.
A pilot program will launch in late summer at its store in Depew, New York, rolling out across the chain’s footprint with an expected completion date of December.
The 3D barcode reader will allow customers to use Apple, Google and Samsung Pay and will feature an interactive nine-inch touch screen where customers can learn about additional ways to save at Tops.
Customers also will be able to scan their BonusPlus cards right from the Tops App on their phones at the pump to access their gas point savings.
“At Tops, we’re always looking for innovative ways to enhance the customer experience, and this investment is a major step forward,” said David Rybarczyk, manager of fuel merchandising and operations for Tops Markets.
“By enabling secure, contactless payments and integrating our loyalty program directly at the pump, we’re making fueling up not only faster and more convenient but also more rewarding for our customers. This upgrade underscores our commitment to combining value with cutting-edge technology across all our fuel locations.”
About Tops Friendly Markets
Headquartered in Williamsville, New York, Tops Markets operates a network of 152 grocery stores spanning New York, Pennsylvania and Vermont, including one franchise location.
One of Western New York’s largest employers, Tops has more than 14,000 associates across its footprint. Beyond retail, Tops is committed to initiatives focused on hunger relief, health improvement, youth education and environmental sustainability.
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