Following the success of its first Modesto, California, location, Vallarta Supermarkets will debut its second location in the city on Aug. 27 with a grand opening.
The new store, located at 2401 E. Orangeburg Ave., will reinforce Vallarta’s mission to provide fresh, authentic and affordable food to communities across the state.
This newest addition builds on the momentum of Vallarta’s first Modesto location, which opened earlier this year at 3900 Pelandale Ave. and drew overwhelming support from the community. The store alone brought 227 new jobs to the region and, with the opening of this second Modesto store, Vallarta will add 194 more jobs to the community.
The latest store design blends the culinary spirit of Mexico City with the coastal charm of Puerto Vallarta. Emphasizing transparency, open views into many of the departments invite customers to witness the food-making process, from masa prepared in traditional nixtamal tanks to custom cakes and freshly made ceviche. Colorful, textured finishes create a modern space rooted in Mexican and Latin food culture, designed for communities to linger, discover traditional ingredients and explore new flavors.
In addition to this new look, the new Modesto store will offer the signature departments Vallarta is known for, including:
- Fresh produce: Produce from local U.S. growers and premium farms worldwide, offering a wide selection of certified organic and ethically farmed options at the best prices;
- Carniceria: Customers can find premium cuts such as Ranchera, a thinly-sliced flank steak available unseasoned or marinated in Vallarta’s signature spice blend;
- Pescaderia: The pescaderia features fresh and frozen seafood from around the world, with expert fishmongers available for custom prep, as well as an in-house Cevicheria offering 12 varieties of freshly made ceviches and spicy aquachiles;
- Omari Sushi: Premium, hand-rolled by master sushi chefs, rolls made daily;
- Guacamole station: Made to order using 100 percent Hass avocados and fresh ingredients, guests can personalize their guacamole with pico de gallo, tailored to their taste;
- Juicebar: Bringing fresh flavors to customers with its signature aguas frescas, served from traditional vitroleros, available in a variety of flavors – including horchata, strawberry and jamaica. Customers can also enjoy fresh-pressed fruit and vegetable juices and boost their wellness with shots of wheatgrass, turmeric or ginger root;
- La Fruteria: Choosing from the freshest fruits and ingredients, customers can order fruit bowls topped with Tajin, Chamoy, lime juice and salt;
- Cremería: Brings the essence of a traditional Latin American deli to life, offering a curated selection of fresh cremas and an array of authentic cheeses. Customers can find favorites like queso fresco, queso frijolero, cotija and queso Oaxaca;
- Panaderia: Made fresh daily, Vallarta offers a variety of Latin American baked goods as well as hand-decorated cakes and signature sweets;
- Tortilleria: Customers can buy authentic corn and flour tortillas, made fresh in-house, soaked and boiled for 24 hours, ground with volcanic rock and then cooked;
- La Cocina: La Cocina offers the convenience of a ready-made meal for any time of day. Choose from a variety of traditional favorites from Mexico and Central America for breakfast, lunch or dinner;
- Dulcería: Vallarta’s candy section carries an array of authentic dulces from Mexico and Central America, and also features piñatas, lotteria, piggy banks and traditional décor; and
- El Jardin: For any holiday or occasion, customers can browse a selection of arrangements from local growers, ensuring quality, long-lasting flowers. For more permanent options, the florería also offers a huge variety of potted plants.
“The incredible response to our first Modesto store made it clear – this community is full of heart, culture and energy that aligns with who we are at Vallarta,” said Lizette Gomez, Vallarta’s director of marketing.
“With this second location, we’re not only expanding access to the high-quality, authentic foods our customers love, but we’re also introducing a refreshed in-store experience that reflects the evolving tastes and needs of the Modesto community.”
In support of their commitment to the community and appreciation for the residents, Vallarta Supermarkets will also be donating $7,500 to local charities and schools in the Modesto area and giving away reusable grocery bags filled with groceries to the first 300 customers at their grand opening.
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