KeHE Distributors has entered into a 10-year contract extension as the primary distributor with Independent Natural Food Retailers Association (INFRA), a cooperative in the natural channel.
The agreement highlights the success experienced since the national partnership’s inception in 2019, including a 141 percent growth in revenue.
The continued collaboration will focus on providing a diverse item assortment to INFRA members, with a particular emphasis on fresh, center store and bulk products.
This approach enables INFRA to differentiate its offerings and reach a broader consumer base seeking premium and distinctive goods. The company credits KeHE’s support and commitment to innovation for the ability to enhance its market position and customer loyalty.
“Our partnership with KeHE Distributors has been instrumental in our growth and our ability to meet the evolving demands of our members’ customers,” INFRA President and CEO Pat Sheridan. “Their commitment to quality, reliability and providing a unique and industry leading product mix has significantly enhanced our members’ shelves and resonated deeply with our consumers.
“We are thrilled to extend this successful collaboration and are excited about the future opportunities it presents for both our companies and, most importantly, for the shoppers in the communities we serve.”
Scott Widtfeldt, EVP of sales at KeHE, said the company is “incredibly proud of the journey we’ve shared with INFRA” over the past six years.
“This 10-year extension is a testament to the strong foundation we’ve built, the shared vision for growth and our collective dedication to bringing exceptional products and unique assortments to consumers,” he said. “We look forward to many more years of continued success and innovation together.”
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