At Ignite 2025, ECRS announced that it had begun a strategic partnership with Text-Em-All, a provider of mass messaging solutions.
This collaboration designates Text-Em-All as the preferred SMS marketing provider integrated with the CATAPULT software suite, enabling independent retailers to engage customers more effectively and drive measurable growth.
With this integration, CATAPULT users can send SMS messages directly to their shoppers without time-consuming manual workarounds. Whether promoting a weekend sale or alerting customers to special events, independent retailers can deliver timely, personalized messages that cut through the noise.
“We knew we needed to bring text message marketing into CATAPULT in a way that adds tremendous value to our retailers and their customers,” said James Councill, loyalty and promotions business unit manager at ECRS.
“That meant forming a lasting partnership with a like-minded Certified Evergreen company – one with a proven track record in text messaging, and one that could deliver a solution that is accessible to all ECRS customers, with exceptional onboarding, coaching and customer service.”
Text-Em-All brings about two decades of experience in mass messaging, used by more than 17,000 organizations. Early beta partners of the CATAPULT integration reported a 30 percent year over year sales increase following an SMS marketing campaign, highlighting a strong correlation between timely outreach and customer engagement.
“We’re excited to partner with ECRS to deliver an SMS marketing solution that helps CATAPULT retailers grow sales and build stronger customer relationships,” said Ron Kinkade, head of marketing at Text-Em-All. “This integration empowers retailers to connect with customers quickly and effectively – without disrupting their workflow.”
This partnership reflects ECRS’ ongoing commitment to providing cutting-edge tools that simplify operations and enhance the customer experience.
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