Atlanta-based The Coca-Cola Co. released its second quarter results July 22, highlighting its growth in the past quarter as well as plans for a new beverage option featuring U.S. cane sugar.
“Amid a shifting external landscape in the second quarter, the ability of our system to stay both focused and flexible enabled us to stay on course in the first half of the year,” said James Quincey, chairman and CEO of The Coca-Cola Co.
“We continue to execute with a clear intent on our priorities and are confident in our trajectory to deliver on our updated 2025 guidance and longer-term objectives.”
The report touts the company’s achievements during the quarter, including:
- “Share a Coke” campaign – The relaunched global program taps into nostalgia with personalized bottles and cans. Rolled out across the Trademark Coca-Cola portfolio and amplified by connected packaging, the campaign returned on a larger scale, activated with about 10 billion bottles and cans in more than 120 countries with more than 30,000 names tailored to local markets. This contributed to single-serve transaction growth for the category, while Coca-Cola Zero Sugar achieved double-digit volume growth for the fourth consecutive quarter.
- ‘This is My Taste” campaign – In North America, the company launched the program for Diet Coke, inspired by social media insights showing that consumers use a distinctive language, like “crispy” taste, to express their connection to the brand. The campaign contributed to growth in the quarter, marking iyts fourth consecutive quarter of volume growth in North America.
- Revenue growth management capabilities – The company, in partnership with its bottling partners, is transforming its trove of data into segmented insights to identify opportunities in the market and create more transactions at the point of sale. For example, within the juice drinks category, it has added more than 130 million transactions year-to-date by focusing on lower-cost single-serve offerings in markets where consumers are looking for commercial beverages at affordable prices.
The Coca-Cola Co. also shared that plans are in place to launch a new beverage featuring U.S. cane sugar. This addition is designed to complement the company’s core portfolio and offer more choices across occasions and preferences.
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