Hannaford Supermarkets has launched a new brand campaign, “All for Good,” to demonstrate how the grocery and pharmacy retailer creates “more good” for its customers and communities across New England and New York.
“We hear it all the time – our customers really care that Hannaford shares their values,” said Sarah Guzman, VP of marketing.
“They want life to be a little easier, their communities to be stronger and groceries to stay affordable. This campaign shines a light on the many ways we show up for our customers and the neighborhoods we’re proud to be part of.”
Guzman added that the “All for Good” campaign, which is rolling out on various media platforms, is more than just a tagline.
“It’s how we connect with our customers on a deeper level,” she said. “When you shop at Hannaford, you don’t have to compromise local and affordable, care and convenience, people and planet. That commitment to caring for what helps our communities thrive has been at the heart of our brand since our founding in 1883.”
The campaign creative can be viewed here.
The “All for Good” promise extends beyond the campaign. A few examples include:
- Hannaford partners with more than 135 farms and about 1,100 producers to offer more than 8,700 local products in-store.
- In 2024, it contributed more than 27.6 million pounds of food to nonprofits, including pantries and hunger-relief organizations.
- Since 2021, stores have diverted or donated all food at risk of going to waste – sending none to landfills.
- In 2024, Hannaford awarded more than $2.3 million in grants to nonprofits.
- The company raises about $900,000 annually for nearly 2,000 schools.
[RELATED: Hannaford Pharmacist Hamilton Named NABP President]
About Hannaford Supermarkets
Headquartered in Scarborough, Maine, Hannaford Supermarkets operates 189 stores in Maine, Massachusetts, New Hampshire, New York and Vermont, most with full-service pharmacies.