Brookshire Brothers, a Texas-based employee-owned grocery retailer, has partnered with Cognira to implement PromoAI, an advanced platform for promotion planning, optimization and analysis.
The grocer selected Cognira for its AI-driven forecasting, workflow automation and deep promotional performance analytics, all of which will help deliver more relevant offers, improve collaboration and enhance promotional ROI.
“After extensive research, it was clear that the robust capabilities of the Cognira solution were the answer to solving for our promotion management initiatives,” said John Alston, president and CEO of Brookshire Brothers.
“Their collaborative approach to understanding our organization and charting a path for success has been exemplary, and we look forward to working together as we continue to innovate in the future.”
PromoAI will empower Brookshire Brothers to:
- Centralize and automate promotion planning;
- Forecast financial outcomes and promotion performance with greater confidence;
- Optimize promotional activity and reduce inefficiencies; and
- Tailor promotions to evolving customer needs and behaviors.
“PromoAI is built to help retailers like Brookshire Brothers unlock the full value of their promotions through data, automation and collaboration,” said Hatem Sellami, founder and CEO of Cognira. “We’re proud to support their journey toward smarter, more impactful promotions.”
By adopting Cognira’s PromoAI solution, Brookshire Brothers is positioned to improve operational processes, elevate the shopper experience and future-proof its promotional strategy in an increasingly competitive market.
About Brookshire Brothers
Founded in 1921, Brookshire Brothers is a 100 percent employee-owned grocery retailer with more than 100 locations that focus on fresh products, personalized service and community-first values.
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