In collaboration with celebrity chef Carla Hall, The Fresh Market donated more than $21,500 to support the Alzheimer’s Association.
The grocer pledged to donate 10 percent of the sales price of Carla Hall’s Sweet Heritage Butter Tarts to the Alzheimer’s Association. The campaign in June aimed to raise awareness and fund research toward a cure.
“It was our pleasure to partner with Carla Hall to help raise awareness and support for the millions of Americans living with Alzheimer’s disease,” said Emily Turner, chief marketing officer at The Fresh Market.
“This cause is close to our hearts at The Fresh Market, and we’re incredibly grateful to the Alzheimer’s Association, Carla Hall, and – most importantly – our guests for helping us reach our fundraising goals.”
Hall – known for her appearances on Bravo, Food Network and ABC – is an advocate for those living with the disease and a longtime supporter of the Alzheimer’s Association. Her advocacy is deeply personal, inspired by her grandmother’s experience.
“A big ol’ thank you to everyone who stopped by The Fresh Market and picked up my Sweet Heritage Butter Tarts,” Hall said. “Y’all didn’t just treat yourselves — you helped raise more than $21,000 for the Alzheimer’s Association.
“That’s a whole lot of goodness doing double duty – satisfying your sweet tooth and supporting critical research to help us get closer to a cure. I’m so proud to be part of this delicious way to give back. Let’s keep showing up for each other and keep working to #ENDALZ – one bite at a time.”
According to the Alzheimer’s Association’s 2025 Facts and Figures report, nearly 7 million Americans are living with the disease and it is estimated that more than half of all Americans know someone with it. In addition, nearly 12 million family members and friends serve as dementia caregivers.
“We’re grateful to The Fresh Market and Carla Hall for their commitment to the fight to end Alzheimer’s and all other dementia,” said Sarah Fried, VP of corporate initiatives, Alzheimer’s Association.
“Alzheimer’s impacts millions of families and partnerships like this help fund critical care and support services and disease research, while spurring important conversation and encouraging others to join us in the fight to end this disease.”
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