Quad/Graphics Inc., a marketing experience company, is expanding its In-Store Connect retail media network into Vallarta Supermarkets.
The partnership brings strategically-located digital signage into an initial 15 Vallarta stores starting this summer, enhancing the shopper experience and giving consumer packaged goods (CPG) brands a new way to engage with the grocer’s high-frequency shoppers at the point of purchase.
“For 40 years, innovation at Vallarta has started with a simple question: How can we better serve our neighbors?” said Steve Netherton, chief information officer and VP of continuous improvement.
“In-Store Connect gives us an effective tool to communicate our unique products and potential savings to shoppers, while opening new opportunities for brands to engage with the communities we serve in meaningful, measurable ways.”
Digital signage in high-traffic areas of the stores will spotlight CPG brands, local products, special promotions and fresh, authentic foods. In-Store Connect kiosks, shelf and freezer-aisle screens and vertical banners will be integrated into store infrastructure. All messaging will run in English and Spanish.
“In-Store Connect is the retail media network of choice for mid-market grocers and CPG marketers who want to connect with shoppers at scale,” said Kevin Bridgewater, SVP of retail solutions at Quad. “This partnership with Vallarta expands our network and gives brands more opportunities to convert shopper attention into action, right in the aisle.”
According to recent research from The Harris Poll and Quad, 88 percent of consumers say, it’s easy to remember physical store experiences that go out of their way to engage customers.
“Together, with Quad, we’re finding new ways to make shopping more personal, memorable and impactful,” said Jay Sharrock, chief merchandising and marketing officer at Vallarta.
“From thoughtfully designed specialty departments to digital innovations like In-Store Connect, we’re creating immersive experiences that deepen shopper loyalty and build lasting connections between consumers, brands and our stores.”
[RELATED: Vallarta Supermarkets Celebrates Store Opening In Colton, CA]
About QUAD
Quad is a marketing experience company that helps brands make consumer connections – from household to in-store to online – through its MX Solutions Suite, a range of marketing and print services that integrate creative, production and media solutions across online and offline channels.
Supported by technology and data-driven intelligence, Quad aims to simplify the complexities of marketing by removing friction wherever it occurs. The company tailors its flexible, scalable and connected solutions to each clients’ objectives, driving cost efficiencies, improving speed-to-market, strengthening marketing effectiveness and delivering value on investments.