Busch’s Fresh Food Market will celebrate one of its home state’s most anticipated harvests with Cherryfest, taking place July 14-27 at all 16 store locations in southeast Michigan.
The spotlight is on fresh sweet cherries sourced from Third Coast Fruit Co. in Traverse City, Michigan.
“There’s nothing quite like a freshly picked Michigan cherry, and we’re proud to offer our guests the very best of the season,” said Bobby Turner, president of Busch’s Fresh Food Market.
“Cherryfest is a celebration of Michigan’s agricultural richness. It’s about freshness, quality and introducing our guests to unique ways to enjoy one of the state’s signature fruits.”
The promotion will feature a selection of cherry-forward items, from small-batch barbecue sauces and locally-crafted spirits to snacks, dried fruit and artisan baked goods.
As the company marks its 50th anniversary, Busch’s continues to lead with local by working closely with Michigan growers and makers who prioritize quality and sustainability.
During the celebration, customers will have the chance to win a cherry-themed gift basket filled with hand-selected cherry products, including Leelanau Cherry Lemonade, Jessica’s Cherry Berry Granola and fresh cherries, offering a snapshot of summer in Michigan.
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About Busch’s Fresh Food Market
Founded in 1975, Busch’s Fresh Food Market is a family-owned independent supermarket chain with stores across five Michigan counties and more than 1,600 associates. With an emphasis on locally produced, high-quality products, the company partners with local farmers and artisans to deliver the freshest food.