Heritage Grocers Group has brought back its annual Loteria Scratcher Sweepstakes program through Sept. 2.
Customers at Cardenas Markets and Los Altos Ranch Market locations can play for a chance to win a share of $700,000 in prizes.
Affectionately known as “Mexican Bingo,” Lotería is a cultural tradition that unites families and communities across generations. Now in its fourth year, Cardenas Markets and Los Altos Ranch Market are continuing the program, honoring traditions and strengthening community engagement.
“At Heritage, we’re proud to support traditions that bring people together,” said Allie Garcia, group VP of marketing for Heritage Grocers Group. “Lotería is a beloved cultural game that reflects the spirit of our communities. The Lotería Scratcher Sweepstakes is our way of celebrating that heritage while giving back to the customers who make it all possible.”
Through the purchase of participating products indicated with green tags throughout the store, customers will receive one Lotería Scratcher card with an instant win prize or a code for a free digital scratcher.
The scratchers can be accessed by visiting cardenasmarkets.com/loteria, and registering the code found on each for a chance to win prizes, such as gift cards, electronics or other items.
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