As part of an ongoing collaboration, Save A Lot and Leevers Supermarkets have opened a new store format called Save A Lot y Mas at 9430 Midland Blvd. in Overland, Missouri.
The store builds on the core Save A Lot concept, offering an expanded selection of fresh Hispanic produce, specialty meats and bakery items.
The new format, with two additional locations in Colorado, will operate as a test-and-learn format with the potential for further introduction into other Save A Lot markets with a large Hispanic customer base.
“Save A Lot y Mas is an extension of our work, expanding on our commitment to delivering quality, culturally meaningful grocery experiences at affordable prices,” said Save A Lot COO Bill Mayo. “We’ll continue to test and learn as we expand our product offerings and store formats into other areas.”
[RELATED: Save A Lot, Leevers Supermarkets Introduce Ahorra Mucho Concept Store]
Leevers Supermarkets is a 100 percent employee-owned business, operating independently-run grocery stores under banners including Save A Lot, El Mercado De Colorado and Leevers Locavore in Colorado, St. Louis and the Mid-Atlantic region.
Save A Lot y Mas incorporates learnings from the introduction last fall of the Ahorra Mucho format in Aurora, Colorado. Initial concept features include an enhanced and diverse produce assortment, curated meat selection with popular cuts and ready-to-cook marinated options and partnerships with local bakeries to offer fresh-baked sweet breads and other authentic bakery options.
Save A Lot y Mas also will introduce updated graphics and advertising designed to better connect with Spanish-speaking shoppers. Spanish will be prominently featured throughout the store and across marketing materials, including in-store signage and digital promotions.
“Save A Lot y Mas is part of our ongoing concept development efforts to better meet the needs of Hispanic shoppers,” said Jon Koontz, COO at Leevers Supermarkets.
“We’re excited to bring these offerings to the vibrant St. Louis community. Using what we learn here, and in our locations in Colorado, we hope to be able to bring insights about how best to serve this growing customer base to the broader Save A Lot network.”