Grocery Outlet Holding Corp. has released its annual impact report covering fiscal year 2024.
“Throughout 2024, we advanced our mission of ‘Touching Lives for the Better’ by promoting affordable food access, reducing waste and encouraging entrepreneurship,” said Jason Potter, president and CEO of Grocery Outlet.
“I am excited to guide our company forward in service of our mission. My goal is to create greater value for all our stakeholders and strengthen our unique business model – one that blends national buying power and extreme value with the entrepreneurial spirit of our independent operators. Together, we will continue to build a brighter, more sustainable future.”
Key impact areas highlighted in the report are:
- Saving customers money: Through its buying model and strategic partnerships with suppliers, Grocery Outlet delivered products at significant savings compared to conventional retailers, enabling customers to maintain access to quality food and essential items, while effectively managing their budgets.
- Providing affordable, quality food: Grocery Outlet continued to serve as an important resource for customers across income levels, providing accessible, nutritious food options that support community well-being. In 2024, the company launched its private label program, introducing more than 180 new SKUs across grocery and deli categories.
- Giving back: Grocery Outlet’s legacy of community engagement deepened in 2024 through expanded initiatives and stronger community connections. The company’s annual “Independence from Hunger” campaign, raised nearly $4.9 million in 2024, and its inaugural GO Volunteer Day provided 34,000 meals to local community members.
- Creating opportunities for independent operators: Grocery Outlet had more than 40,000 inquiries to join its network of independent operators and welcomed 49 new independent operators, growing its network to 481, including a small group of operators who now own multiple stores.
- Driving engagement with employees: Grocery Outlet provides competitive pay and benefits to attract and retain employees to advance its mission and long-term progress. It also has expanded its learning and development initiatives and introduced new programs, while enhancing current offerings, to support career advancement across all levels of its organization.
- Reducing food waste: Grocery Outlet’s sourcing model supports food waste reduction by focusing on excess inventory and offering surplus food to its customers. In 2024, Grocery Outlet contributed to avoiding more than 762 million pounds of food waste. Additionally, its regional fulfillment centers donated an estimated 3.3 million pounds of groceries to food banks and charitable organizations in 2024, a more than 60 percent increase over the estimated 2 million pounds donated in 2023.
- Improving operational efficiency: Grocery Outlet remains dedicated to minimizing its environmental footprint across critical areas, including energy consumption, food waste and carbon emissions. The company achieved a 73 percent increase in the number of its stores utilizing more efficient CO2 refrigeration, 100 percent of its stores now use an energy management system and timed heating and lighting controls and 63 percent of its third-party carrier partners are SmartWay certified.
To learn more, download Grocery Outlet’s 2024 Impact Report here.
About Grocery Outlet
Based in Emeryville, California, Grocery Outlet is an extreme value retailer of quality, name-brand consumables and fresh products sold primarily through a network of independently-operated stores. Grocery Outlet and its subsidiaries have more than 540 stores in California, Washington, Oregon, Pennsylvania, Tennessee, Idaho, Maryland, Nevada, North Carolina, New Jersey, Ohio, Georgia, Alabama, Delaware, Kentucky and Virginia.
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