In April, RDW Fresh Brands hosted its newly rebranded customer event, The Fresh Expo. Designed to be more than just a traditional appreciation gathering, the expo reflects the company’s continued evolution and commitment to innovation, connection and leadership in the fresh industry.
Held on April 9, the Hawaiian-themed celebration brought the beach to Minnesota and brought together industry partners, valued customers and vendors from across the country for a day filled with connection, appreciation and inspiration.
Biggest attendance yet
With more than 60 vendor partners and hundreds of customers in attendance, the event marked a milestone for the company and its brands. It was the highest-attended event RDW Fresh Brands has hosted, a testament to the strength of relationships built throughout the produce industry.
From networking opportunities and product showcases to lively conversations about what’s next in fresh, the event was filled with energy and excitement.
Spotlight on sponsorship
A special thank you goes to the gold and silver sponsors, whose support helped make this event a success.
Gold sponsors included Bolthouse Fresh Foods, Dole, Fresh Express, Highline Mushrooms, Mucci Farms, Pacific Trellis, Superfresh Growers and Taylor Farms.
Silver sponsors included Fresh Logistics, Fru-Veg, Index Fresh, Kings River Packing, Ocean Mist, RPE, Tricar and Vee’s Produce.
These industry leaders played a key role in creating a vibrant and engaging experience that reflected the strong partnerships RDW Fresh Brands continues to build across the produce world.
Introducing Liberty Fresh, Davis Fresh
RDW Fresh Brands was proud to officially introduce Liberty Fresh and Davis Fresh, the two newest additions to its family. These brands reflect the company’s commitment to quality, service and innovation and expand its ability to serve retail and foodservice partners with excellence.
The debut was met with enthusiasm from vendors and customers, many of whom expressed excitement about what’s to come.
Inspiring guest speaker 
Olympic gold medalist and women’s hockey legend Brianna Decker served as the keynote speaker. Her message of perseverance, leadership and teamwork resonated with everyone in the room.
She reminded attendees that success in any arena – whether on the ice or in business – comes from passion, preparation and resilience.
Night to remember
To cap off the event, guests enjoyed a high-energy performance by the Johnny Holm Band. The live music brought everyone together to celebrate, unwind and enjoy the moment. It was the perfect way to close out a day filled with meaningful conversations and unforgettable experiences.
Looking ahead
As RDW Fresh Brands moves through the second half of the year, it carries the momentum from this event.
The relationships that were strengthened, the brands introduced and the memories created all contribute to the company’s future.
Events like this remind everyone of the power of collaboration and the value of showing appreciation to those who make business thrive.
Thank you to everyone who took part. RDW Fresh Brands can’t wait to do it again.
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