Heritage Grocers Group and its Texas-based banner, El Rancho Supermercado, will celebrate the grand reopening July 2 of a store at 1515 S. Buckner in Dallas, Texas.
El Rancho has completed significant interior and exterior renovations to enhance and elevate the banner’s flagship store.
Customers will find a modernized Fresh Mercado, anchored by an extended produce department, an expanded Tortillería and updated Cocina.
The store features expanded product assortments and enhanced offerings tailored to the tastes of the local Mexican, Venezuelan, Colombian and Cuban communities it serves. It also has improved lighting, updated signage and an enhanced layout.
Other highlights include:
- Carnicería staffed with expert carniceros delivering high-quality, premium meats;
- Mexican Cocina featuring El Rancho’s scratch carnitas, tamales, taquería classics and Daily Deal options, along with in-store dining;
- Sushi station offering a wide selection of fresh sushi and hand rolls;
- Tortillería featuring authentic corn tortillas in addition to flour tortillas made from scratch;
- Panadería filled with specialty pastries, desserts, cakes, specialty items and pan dulce, all baked fresh daily; and
- Produce department featuring farm-fresh produce and house-made aguas frescas.
“This renovation reflects our commitment to delivering an exceptional shopping experience that celebrates culture, quality and authenticity,” said Suzy Monford, Heritage Grocers Group CEO. “From our perfected pan dulce recipe and scratch carnitas to updated signage and refreshed layout, every detail was designed to celebrate the families and foods of our diverse community.”
To mark the occasion, Manos y Corazones Unidos, the philanthropic arm of El Rancho Supermercado, will donate more than $46,000 to Pleasant Grove Food Bank, Dallas Independent School District and Olive Crest.
Following a ribbon-cutting ceremony at 7 a.m., a parking lot event featuring live mariachis, folklorico dancers, product giveaways and samplings will occur. The first 300 customers will receive a $20 El Rancho Supermercado gift card and a free reusable El Rancho tote.
[RELATED: El Rancho Supermercado Carnitas Celebrate Mexican Heritage, Value]