KeHE Distributors recently wrapped its 2025 Holiday Show in Chicago and virtually in the KeHE CONNECT platform, drawing nearly 5,000 in-person attendees and spotlighting key industry trends, exclusive show-only deals and merchandising strategies to prepare for the upcoming holiday season.
“The Holiday Show is more than a preview of what’s to come, it’s a strategic opportunity for partners to get ahead of the season with exclusive access to the products and innovations that will drive customer excitement,” said Ari Goldsmith, KeHE’s VP of marketing and digital media.
“KeHE’s shows offer a powerful mix of curated assortments, first-look experiences, industry-leading insights and proven strategies to drive customer traffic and loyalty – all while celebrating the meaningful partnerships that power our shared success.”
Holiday Show Highlights
- President’s remarks: In her Address, President and CEO Deb Conklin highlighted how inflation and economic uncertainty are changing the way people purchase products. Shoppers are increasingly prioritizing value, opting for promotions and deals and seeking products that support sustainability. As these trends continue, KeHE is committed to using its reach to deliver sustainable, value-focused solutions that meet consumers’ changing needs while supporting long-term success for its partners.
- KeHE Fresh Marketplace: KeHE showcased merchandising ideas, demonstrations and samplings for this growing segment. Attendees also had the opportunity to learn more about KeHE’s Your Brand Here program, which enables retailers to sell white-label products without the in-house hassle of having to create, package and transport.
- Global Inspirations Pavilion: Modern consumers have been increasingly drawn to authentic, high-quality ingredients that offer regional distinction, diverse flavor profiles and brands with a personal backstory. To provide retailers with real-time insights into the global products shoppers are looking for, the show featured 52 exhibitors representing international cuisine.
- KeHE On Trend Award Winners: KeHE’s On Trend award recipients were showcased to give attendees access to the up-and-coming and trending products perfect for the holiday season.
- Serving Goodness: One of KeHE’s leading objectives is to do good and uplift communities in need. During the Holiday Show, KeHE partnered with Hesed House to pack 100 fleece blankets for those experiencing hunger or housing insecurity. In addition, KeHE donated more than 54,000 pounds of food in the form of pantry bags for those in need.
- Sustainability efforts: Minimizing waste and reducing energy consumption are key components of all KeHE’s shows, with energy-efficient lighting systems and sustainable materials for exhibits and displays. Recycled and recyclable materials were used for event structures to reduce waste while still creating visually exciting events and minimizing KeHE’s environmental footprint.
The 2026 KeHE Summer Show will be held Feb. 4-5 in Denver and from Jan. 28-Feb. 11 in the KeHE CONNECT platform. To learn more about KeHE events and upcoming shows, visit KeHE’s events page.
About KeHE
Naperville, Illinois-based KeHE Distributors is the largest distributor of natural and organic, specialty, and fresh products to more than 31,000 natural food stores, chain and independent grocery stores, e-commerce retailers and other specialty products retailers throughout North America.
With more than 7,900 employee-owners, KeHE, a Certified B Corp., drives its mission of serving to make lives better, throughout all aspects of its operation.
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