Hugo’s Family Marketplace, an independent grocer based in Grand Forks, North Dakota, has partnered with Empower Fresh to launch smarter, fresher produce ordering in five of its 15 stores, marking the start of a rollout designed to reduce waste and promote quality.
The partnership brings together Hugo’s commitment to local and Empower Fresh’s AI-powered produce platform that helps retailers make better ordering decisions, reduce shrink and keep displays fresh and full.
“We couldn’t be more excited to work with Cammy Busta and the entire team at Hugo’s,” said Robert Austin, president and CEO of Empower Fresh.
“Hugo’s has been a pillar in the community for decades, and their dedication to serving their neighbors with great produce and personal care is inspiring. It’s exactly the kind of partner we look for.”
By using EmpowerFresh AI, produce managers at Hugo’s can streamline their daily ordering process, helping ensure the right products always are available.
“This partnership is all about giving our team the tools to do what they do best – take care of our customers,” said Busta, produce director at Hugo’s. “Empower Fresh helps us spend less time in the back room and more time on the floor, making sure everything looks great and stays fresh.”
The rollout was made possible thanks to collaboration with Crazy Fresh, a division of Russ Davis Wholesale, partners in helping independent grocers grow for more than 70 years.
“It’s a joy to partner with Russ Davis Wholesale to help their retail customers – like Hugo’s – unlock real advantages in ordering and operations,” Austin added. “At the end of the day, it’s about giving great local grocers the same tools the big guys have, without the complexity.”
“At Crazy Fresh, we’re always looking for new ways to support our partners and their communities,” said Tyler Neu, VP of sales at Crazy Fresh. “Empower Fresh fits that mission perfectly. We’re excited to see how Hugo’s and other stores benefit.”
Hugo’s plans to roll out the platform to its other 10 stores in the coming months.
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