Simbe has announced a strategic retail automation partnership with family-owned DeCicco & Sons grocery chain that will install its Store Intelligence platform at the grocer’s new flagship location in Sleepy Hollow, New York, with additional rollouts planned in Eastchester and Larchmont.
Simbe’s platform offers real-time, storewide visibility into pricing accuracy, inventory levels and product placement – delivering measurable improvements in operational efficiency and in-store execution.
“At DeCicco & Sons, we’ve always prided ourselves on providing the finest selection of products with exceptional customer service,” said John DeCicco Jr., president of DeCicco & Sons. “Partnering with Simbe allows us to enhance that experience even further.
“By automating inventory management, our team members can spend more time assisting customers and less time on repetitive tasks. This technology perfectly complements our vision for the future of grocery retail, expediting order fulfillment to our distribution and vendor partners.”
Simbe’s solution delivers up to 98 percent on-shelf product availability and 90 percent improvement in pricing accuracy, enabling DeCicco & Sons to optimize store performance while meeting shopper expectations.
“DeCicco & Sons is setting a new bar for retail innovation,” said Brad Bogolea, CEO and co-founder of Simbe. “We’re proud to be their technology partner as they scale a smarter, faster, more connected shopping experience.”
The Sleepy Hollow location also is incorporating complementary innovations such as Aperion’s digital shelf displays, contactless checkout and mobile integrations, transforming the store into a modern retail environment built for speed, accuracy and customer satisfaction.
About DeCicco & Sons
Founded in 1973 by John DeCicco Sr., DeCicco & Sons has grown from a single Bronx grocery store into a chain across Westchester and Putnam counties. Still family-owned and operated by John DeCicco Jr., Chris DeCicco and Joe DeCicco Jr., the company is known for its quality offerings, personalized service and ongoing investment in retail innovation.
About Simbe
California-based Simbe’s Store Intelligence platform delivers multimodal, AI-powered retail insights that optimize inventory management, pricing, and product placement.
Its flagship robot, Tally, autonomously scans shelves to provide precise, real-time data, empowering store teams and elevating shopper experiences.
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