The Fresh Market has teamed up with celebrity chef Carla Hall and the Alzheimer’s Association to raise awareness and support research and resources during Alzheimer’s and Brain Awareness Month.
From June 1-30 at all The Fresh Market locations nationwide, the grocer will donate 10 percent of proceeds from every purchase of Carla Hall’s Sweet Heritage Butter Tart to the Alzheimer’s Association. 
Hall – celebrity chef, author and TV personality known for her roles on Top Chef and Top Chef: All Stars – brings her philosophy of “cooking with love” to the cause. Inspired by her late grandmother, Freddie Mai Price Glover, Hall is channeling her culinary passion into advocacy for Alzheimer’s awareness.
“My Granny had a larger-than-life personality, but what I remember most is her food – it was always made with love,” said Hall. “Ironically, it was changes in her cooking that first signaled something was wrong. That’s when we learned she had Alzheimer’s.”
A Celebrity Champion for the Alzheimer’s Association, Hall shares her family’s story to help raise awareness, reduce stigma and encourage public support.
“This partnership will help fund critical support services and research, while encouraging others to join us in the fight to end this disease,” said Sarah Fried, VP of corporate initiatives at the Alzheimer’s Association
Alzheimer’s disease affects more than seven million Americans, with nearly 12 million family and friends providing unpaid care, according to the Alzheimer’s Association’s 2024 Alzheimer’s Disease Facts and Figures report.
Emily Turner, chief marketing officer at The Fresh Market, said the grocer was honored to work with Hall.
“It’s not often we have the opportunity to collaborate with two incredible partners through a single initiative,” she said.
Hall’s Sweet Heritage Butter Tarts are available in five flavors – Apple, Cherry, Peach, Strawberry Rhubarb and Fruits of the Orchard. Each features a buttery oat crust with a touch of almond, honoring a flavor her grandmother loved.
About The Fresh Market
Headquartered in Greensboro, North Carolina, The Fresh Market operates more than 170 stores across 22 states, as well as one Spirits & Wine store.
It was recognized by USA Today as one of America’s Best Customer Service Companies in 2025, voted No. 1 in three categories by USA Today’s 10Best Readers’ Choice Awards for 2024 and named the “Best Grocery Store in America” for three consecutive years.
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